un collettivo informale che produce video creativi umani etici
Ideo, produco e vendo filmati creativi che comunicano umanità e realtà: per questo il mio raggio di azione è limitato ma è così che lavoro con il collettivo informale SoilFilm che ho creato. Sono convinto che questo sia il tipo di comunicazione più efficace perché parla alla gente e lo fa senza spremersi in 30 secondi di finzioni pubblicitarie dove il fine è "celare" e non "svelare". Detto ciò, esiste poi l'aspetto più delicato: sapere come coinvolgere le persone facendole parlare di sé di fronte alle telecamere. Non è per nulla facile e scontato ed è il fondamentale aiuto che permette ai protagonisti di comunicare in maniera serena; questa capacità rappresenta il cuore del mio mestiere che ho fatto per oltre due decenni in campo broadcasting televisivo sia nazionale che estero. A tutto ciò aggiungo la creatività in fase di costruzione del progetto, le mie tecnologie professionali per le riprese sia a terra che dall'alto e le musiche, che sono fondamentali per creare la giusta atmosfera emotiva per il tipo di lavori che creo. Parlo quindi della realizzazione di video per un back-stage, per la proiezione durante un evento, di video-storie per il web e i social, di short documentary e in genere di filmati per farsi conoscere. Racconto in video percorsi professionali sia per i privati che per piccole imprese e spesso per associazioni non a scopo di lucro. Sono storie per le quali scelgo di riprendere i momenti emotivamente coinvolgenti della vita lavorativa e personale dei protagonisti, affinché i racconti descrivano umanamente il loro percorso professionale trasmettendo un senso di intimità e di fiducia ai fruitori.
> E' QUESTO CIO' CHE SO FARE <
(alcune delle realtà con le quali ho collaborato)
LOGISTICA
I
HOW TO MAKE
AN INCISIVE, EXCITING AND MEMORABLE PROMOTIONAL VIDEO STORY IN A FEW MINUTES?
I work in complete autonomy, alone and I do it thanks to modern and professional technologies of my property; are the equipment that I use every day to create video content for the national TVs with which I have been working for years. I combine authorial skills with creative, organizational, filming and editing skills.
The people involved will be appropriately stimulated while they are in front of the camera, transforming themselves, together with their story, into protagonists; the result is something that exudes sincerity, naturalness, authenticity and a lot of credibility, all important added values for a promotional video.
I make professional films that make your business professional and in which people tell each other in a sincere way; in addition to the interviews there will be footage of "actions" that will accompany the story. They can be used for web campaigns, social media, for live events, to be disseminated on the monitors of exhibition stands or shops.
The music enhances the intimacy and emotionality present in the video stories; they are made ad hoc and I choose them thanks to the experience of 25 years of video production dedicated both to television broadcasting in national and international programs, and to diffusion during live events.
I AUTHORALLY CREATE THE SCREENPLAY • I MAKE THE SHOOTING BY MYSELF THANKS TO MY EQUIPMENT • I DO THE VIDEO EDITING
"Thanks to his creative ability and his cutting-edge technologies, both for filming and editing, there is no story that he cannot tell by doing it in total autonomy"
• Roberto Nepote, Rai Marketing General Manager
"I have to advise against working with Furio because he is a very ugly person, but having said that, he is a great friend... But I recommend: don't let him present your events because... due to that defect... Okay... I didn't tell you anything"
• Your sincere friend Andy Luotto :)
(SOME OF MY TECHNICAL GEAR)
" At the 2006 Olympic Stadium in Turin he used a mega screen as a sort of" big television "projecting entertaining videos produced by him during the Winter Olympics involving volunteers; he himself then conducted the live event. The 30,000 volunteers together to their families, they have really become the real protagonists of the 2006 Turin Volunteers Live Show"
• Marco Astarita, Chef Producer Ceremonies for the 2006 Turin Olympic Games
"He told everything with extreme sensitivity, and respect for the products of our territory, making us farmers protagonists, who are the people who produce the ancient, genuine and local foods of our land; the story he created represents us authentically and we recognize ourselves fully in those images "
• Flavio Orsini, producer and Slow Food Umbria contact
BRIEF EXAMPLES OF VIDEO-STORIES
(the original versions last about twice as long - for now only Italian version - Eng subtitle asap)
HOW TO TELL A HUMANLY AUTHENTIC AND INCISIVE VIDEO STORY IN A FEW MINUTES?
THE 6 BEST TIPS TO AVOID EXPENSIVE MISTAKES
This is your guide to making videos
READ THESE INSTRUCTIONS FIRST
There are literally dozens of things that can go wrong during a video production. Unfortunately, the only way to learn how to avoid making bad videos is to simply make them and redo them: but do you have this kind of time and money to waste sometimes? I don't think so ... In my more than 20 years of work I have produced hundreds of effective videos both for television and for organizations and companies operating mainly in the rural and environmental fields, thanks to these experiences I have decided to give you the 6 basic tips to make the history of your organization or business.
HOW I WORK
SOILFILM is a project that I put into practice thanks to my authorial experience and technological-productive autonomy. I create real, authentic, incisive video-stories that emotionally involve those who will see them and I do it starting from reality, therefore without looking for post-production gimmicks that would lead to producing glossy, lacquered and very similar promotional films. I work a lot on the interaction with the people I interview in front of my camera, on their authentic words and stories and on the reality of things; I act alone thanks to the professional equipment of my property, pursuing a simple and authentic mission which is to create extremely creative and incisive videos, making them professionally at ethically correct costs and with original music but where people are the absolute real protagonists. I turn to rural realities, to those who safeguard the environment, to those who educate about physical well-being and healthy and correct nutrition; for these companies I create and produce promotional video stories, respecting the durations in use on the web that do not tire the user and to be included on social networks, on sites, or to be projected during events or even to be disseminated on the monitors of exhibition stands or points of sale .
SOILFILM: WHO IS IT FOR?
To those who work in the rural field respecting the land and customers who will buy the products created
To private companies, NGOs, non-profit organizations that operate in the defense and protection of territories and the environment
To all those who safeguard health by educating us on physical well-being and healthy nutrition
6 TIPS FOR MAKING ENGAGING VIDEO-STORIES
1. HOW IS THE STORY TOLD?
What we hear in the video is actually more important than what we see. Here are some ways to tell the story in a video.
Narrated
A professional voice tells the story with authority
Script
A person on the screen recites a memorized speech or reading it from a teleprompter
Interview
An in-depth interview is edited to create a story with a natural setting
Music video
No story in the soundtrack, just good pictures with a catchy music track and informative text on the screen
A well done, solid interview with the person looking directly at the camera is by far the best approach to making videos that are inspiring and authentic.
However, the skill of the interviewer and the editor are the things that value or conversely devalue this type of video.
I RECOMMEND YOU
Planning your video footage in advance is the only way to ensure smooth and fun video production, on time and on budget.
However, over-planning can cost a lot more time and money , as well as burdening the experience for everyone involved.
Don't get tired of the little things! Discover the tips in this guide and enjoy the cinematic experience.
PRE-PRODUCTION
6 TIPS FOR MAKING ENGAGING VIDEO-STORIES
2. HOW LONG SHOULD THE VIDEO LAST?
As a general rule, videos destined for the web should be as short as possible, while still managing to tell a complete and exciting story.
The actual duration can be determined by your budget, the number of people appearing in the video, and where the video will be used.
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Based on my experience, the ideal length for a video-story should be about 4 minutes, with 2/3 people as interviewees and it takes approximately 2 days to shoot all the shots and 2 days for the subsequent video editing.
But a video campaign can have a lot more coverage if you produce a series of short 2-minute videos , each with a different subject telling their own story.
This is particularly valid when it comes to a work group such as an agricultural reality, a cooperative, an organization, within which you can then choose from a wide variety of people to find those to appear in your video campaign.
For the same production time, budget and number of participants as a standard 4-5 minute video, 3 videos of approximately 2 minutes each can be made. These will become much more shareable online and you can be more flexible regarding the number of videos to produce by adding more during the year to strengthen your campaign, especially in the web and social environment, creating a narrative continuity that explores your organization thanks to various subjects and stories.
SINGLE VIDEO
4/5 minutes - 3 protagonists
VIDEO SERIES
Less than 2 minutes on screen
At least 3 videos with 3 protagonists 1 for each video
6 TIPS FOR MAKING ENGAGING VIDEO-STORIES
3. WHO WILL REPRESENT YOU?
Choosing the people who will represent you in front of the camera can be the most difficult decision when planning your video.
But don't get stressed out so much. I'm serious. It's more about doing good video production, rather than selecting the right people.
During the nearly 25 years of work I have interviewed thousands of people for a huge variety of videos and although the video stories were different they were equally inspiring. The reason? The real premise is not to choose the most perfect candidate with the most insanely touching story but it is better to focus on ordinary people, sentimental and with a wide variety of perspectives.
It is during the filmmaking process, both shooting and editing, that ordinary people are transformed into inspiring video subjects thanks to the ability to interview them and package the video.
Whether you're making a single video with multiple respondents or a series of shorter videos, each profiling a different story, look for people who have:
• Authenticity : A person on the ground will always be more credible and inspiring than someone at the top.
• Action : A person who does something visually interesting will make the video better than a person with a particularly good story.
• Diversity : A well-rounded video campaign should include people of very different ages, genders and backgrounds.
I RECOMMEND YOU
EXAMPLES
Individuals, owners,
collaborators, customers,
RURALITY AND FOOD
COMPANIES, NGOs, NOPROFIT
Volunteers, members of the administration, staff
ENVIRONMENT AND TERRITORY
Owners, staff, protagonists, personnel of the institutions
6 TIPS FOR MAKING ENGAGING VIDEO-STORIES
4. WHO / WHAT / WHERE / WHEN / WHY?
Once the subjects are selected, the next step is to understand how much logistics you can plan ahead of the shooting day.
You will have to plan the shoot with the interviewed and involved subjects, but avoid stressing them with too many details or questions.
It is up to the video maker to allow subjects to experience the moment of shooting in a pleasant way, making them feel at ease in order to make their attitude natural and loose.
• Who - Try to schedule an interview at a time when the subject interacts with other people, but you can also opt for a long interview and in a previously decided set.
• What - Instead of forcing subjects to act unnaturally, schedule the shoot at a time when they are already doing something particularly interesting visually.
• Where - A good 2 minute video, along with the interview, should contain footage of at least 5-6 "scenes" and / or locations to be included during editing. The interview, on the other hand, needs a quiet place without too much noise, even better if reserved indoors.
• When - Plan at least half a day of filming with the subject to make an interview that is important and "load-bearing" in the structure of the video, as well as schedule the time needed to take many action shots with and without the interviewee in different locations.
• Why - In focusing on the important details and technical planning do not forget your goal, which is to make a compelling video about a person, their story and how this relates to the bigger picture of your business whether it is commercial or non-business. profit.
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5. WHERE TO UPLOAD YOUR VIDEO?
Once your video is complete, there are a few different approaches to upload it to the web and share it with the world.
• Youtube (or Vimeo) : the most common approach, the advantage is that the video will live semi-permanently on youtube and will acquire views over time
• Facebook : Fully uploading the video directly to Facebook will result in many more initial views, thanks to autoplay. The downside is that the video becomes difficult to find later. We recommend a mix of both: upload it to youtube or vimeo to make the video public permanently online and also create an embeddable link on the site, but share it on Facebook as well.
Increase your views of a video on Facebook with a few euros for an advertising campaign. Even a small amount can give the video the right momentum to take off
INCREASE
6. WHO WILL PRODUCE YOUR VIDEO?
It all depends on the big question: who will make your video? You could also do it yourself simply with your smartphone; but to produce videos that tell inspirational stories of people, one usually chooses from the following types of roads:
THE AMATEUR
THE VIDEOGRAPHER
Whether it's a friend, family member or colleague, chances are you know someone who has a decent camera and would like to give it a try at making a professional video.
Pros - It's cheap, with potentially decent results for projects like music videos without interviews.
Cons - Complex projects can take much longer than the apparent cost savings. And if the video ends up being bad, you'll either have to hire someone to fix it or start all over again.
He will have the equipment and skills to make a professional looking video, but you will need to provide the subject, management and direction of the shoot.
Pros : Working with a video professional will produce more consistent results than managing organized videos alone, with a friend or colleague.
Cons : A videographer will turn to you for creative track, direction and project management and it may become difficult to manage if you're not sure what you know and can do yourself.
SEI SUGGERIMENTI PER REALIZZARE VIDEO-STORIE COINVOLGENTI
SEI SUGGERIMENTI PER REALIZZARE VIDEO-STORIE COINVOLGENTI
FULL CREATIVE AND VIDEO SERVICE
He is ultimately a complete and specialized figure in video making, including concept and story development, pre-production, shooting and editing. In my case, coming from TV, entertainment and events, as a creative partner of two agencies and conductor of corporate live shows, I can take advantage of the experience of hundreds of television interviews and at the same time of the ability to create and contact people. .
Pro : Extensive experience in the creation of video-stories for television, for live events, the web, for national and international companies and often intended for dissemination during meetings or inside exhibition stands or in sales points. I create and make videos especially for those who work in rural areas, in the field of environmental protection or in the dissemination of a healthy lifestyle and diet; This background of my knowledge contributes greatly to guaranteeing an effective experience for the realization of the video and a pleasant one for all those involved in front of my cameras: my job is to know how to make people talk in front of them by putting them at ease, a fundamental aspect and not at all obvious.
Cons : I specialize exclusively in the creation of video content in which pe people are protagonists; video-stories, short documentaries, video interviews mainly intended for web distribution or dissemination during fairs and events thanks to audio systems and screens that I do not supply; I don't create cross-platform advertising campaigns and I don't design websites.
THE ADVERTISING AGENCY
For major institutions, advertising agencies can strategically manage campaigns involving not only video, but also print and radio / TV advertising, promotional events and long-term brand management.
Pros : They handle everything from conception, planning and manufacturing to distribution and analysis.
Cons : if you are just trying to make a video, you will pay the agency to manage the project and often the various advertising agencies end up contracting the production of the videos to external specialists like me with the difference that in the case of SoilFilm I can make available also my experience not only as a performer but also as an author.
QUESTIONS / COMMENTS?
THANK YOU !
Thank you for taking the time to read this guide and I hope it will be useful as you tackle this year's video projects. Contact me if you have any questions about how to make impactful videos for your organization and don't forget the likely prediction that by 2023 82% of all content we share via the web will be video.
